“For Rutronik, electronica China in April 2021 constituted the first presence trade fair since the beginning of the pandemic. After more than a year of exclusively digital events, the participation also represented a kind of test run for upcoming events in Europe for the broadline distributor. Under strict regulations and hygiene measures, the trade fair took place on its twentieth anniversary in April as a presence event, which counted more than 1,100 exhibitors and 48,000 visitors, according to the trade fair report.
Digital events such as the Rutronik TechTalk are an established and an integral part of the marketing strategy, but events with a real audience and without a headset are still not forgotten. They also cannot (yet) completely replace the opportunity to offer a first hands-on with new products and the technical exchange with the real counterpart.
„Showing presence“ is a term that still applies to Rutronik both literally and figuratively: by participating in this important industry event, Rutronik was able to further strengthen its position in China and Asia. We used the opportunity to make contact with trade visitors from the Chinese electronics industry and to present our solutions for the future trends in electronics to them.
We were accompanied by renowned suppliers such as ASSMANN, Vishay, the Yageo Group and Panjit, with whom we were able to present products and solutions for automotive, IoT, Industry 4.0, robotics, logistics, energy, biotechnology and medicine, as well as automation and artificial intelligence.”
A commentary by Michael Heinrich, General Manager Rutronik Asia.
