Lluis Pegueroles brings digital sales channel experience to his new role as vice president of sales for EMEA at Arrow Electronics.
Arrow Electronics announced that Lluis Pegueroles has been named vice president of sales for its components business in EMEA (Europe, Middle East and Africa). He succeeds Jörg Strughold who recently has been appointed president of Arrow’s EMEA components business.
Pegueroles joined Arrow in 2010 as regional sales manager for the Barcelona branch. During his career he served as sales director of Iberia, general manager of digital sales and extended his responsibilities to the EMEA vertical lighting business. Since 2020 he has led the southern European region as vice president of sales.
“Lluis has extensive experience in both our traditional sales operations and the important digital sales channels,” said Strughold. “I look forward to his leadership of the business and working closely with Lluis to achieve our growth goals.”
